560px-Flag_of_Italy.svg
Australia flag Long Shadow design vector

L’idea di collaborazione tra Butnot e 1OFF nasce principalmente dalla voglia di unire la storia, lo stile e l’importanza del Made in Italy, alla Cultura Urban e al panorama Streetwear di 1OFF.
Senso di aggregazione, visione del settore, cumunicazione innovative e professionali sono solo alcun dei principali fattori che hanno colpito la nostra attenzione spingendoci ad unire le nostre idee e passioni in una Capsule che racchiude ed abbraccia uno stile Streetwear e sportivo, adatto all’ambiente 1OFF.

1OFF is more than just sneakers and clothing, we are about community and culture. We believe that being unique and staying true to your heritage is essential to inspire and create.

The idea behind this collaboration is to represent different worlds and influences. This collaboration is our way of expressing our own unique culture of being both black and Italian, in Australia.

1OFF x Butnot brings together the Italian heritage (l’orgoglio Italiano), associated with premium quality clothing and style, with black culture and streetwear influences.

It celebrates heritage and reminds us that culture should never be hidden by a new era of fashion without representation.
Instead it should always be embraced.

This collaboration is the begining of 1OFF, staying true to its roots of being authentic to itself.